top of page

Off-Site SEO

My Role

  • Conducted competitor analysis to identify backlinking opportunities, authority-building strategies, and content gaps.

  • Managed backlink profiles, including identifying and disavowing toxic links via Google Search Console.

  • Developed understanding of demand generation and brand visibility efforts to support SEO and lead-generation strategies.

On-Site SEO

My Role

  • Implemented on-page strategies: internal linking structures, keyword-focused headings, and content formatting improvements.

  • Built and refreshed web pages to align with SEO strategy and user expectations.

  • Planned and executed both internal and external linking strategies to enhance site authority, navigation, and relevance.

  • ​Amended service and product pages to align with SEO best practices and improve conversion rates, optimising copy, CTAs, and layout structure to meet user needs and search intent.

  • ​Amended URLs to ensure they are SEO-friendly, concise, and keyword-relevant, while maintaining correct site hierarchy and logical navigation structures.

  • Added favicons to websites to improve branding, user trust, and browser/tab visibility as part of overall on-site optimisation efforts.

UX & Website Optimisation

My Role

  • Completed website critiques and preference tests to identify design, content, and usability improvements for better conversion rates.

  • Provided clients with actionable UX recommendations to enhance user journeys and site functionality.

  • Analysed user behaviour with tools like Microsoft Clarity and Google Analytics to refine layouts and on-page experiences.

CRO

My Role

  • Developed strategic conversion plans by integrating SEO insights with UX best practices to address key funnel drop-off points.

  • Created SEO-optimised landing pages featuring clear value propositions, benefit-led headlines, and trust signals (testimonials, reviews) to improve click-through and submission rates.

  • Utilised funnel analysis and heatmaps (Microsoft Clarity, Google Analytics) to identify abandonment areas and implement targeted page refinements (CTAs, content order, imagery).

  • Enhanced technical factors such as page load speed and mobile usability—to reduce friction and boost engagement metrics.

  • Tracked and reported conversion metrics (form fills, click-through rates, micro-conversions) post-implementation, delivering data-led recommendations for continuous improvement.

  • Familiar with CMS including WordPress, Shopify and Wix, with hands-on experience in updating site content, managing plugins, adjusting on-page SEO elements, and ensuring responsiveness across devices.

  • Use Microsoft Clarity and Google Analytics to analyse heatmaps, session replays, click maps, and scroll depth data, identifying friction points, exit behaviour, and low-engagement areas across key landing pages.

  • Gained a deep understanding of bounce rates, landing pages, and exit pages by interpreting Google Analytics data to identify and resolve user disengagement points.

  • Tracked and reported conversion metrics (form fills, click-through rates, micro-conversions) post-implementation, delivering data-led recommendations for continuous improvement.

  • Experienced in editing website code directly to amend metadata, implement schema, and insert Google Tag Manager, Google Search Console, Microsoft Clarity or Analytics tracking codes where required.

Content SEO

My Role

  • Conducted in-depth keyword research using Google Trends, Google Keyword Planner, SEMrush, and Moz to inform content strategy and uncover high-potential topics.

  • Created SEO-optimised blog posts, landing pages, service pages, and product pages aligned with user intent and search algorithm updates.

  • Collaborated with copywriters and content teams to implement keyword integration, content hierarchy, and on-page SEO best practices.

  • Keeping up to date with Google's best practices regarding content including their EEAT Guidelines

  • Optimised metadata, H1/H2 tags, internal links, and content formatting for improved search visibility and user engagement.

  • Regularly updated outdated content to maintain ranking performance and ensure relevance to evolving search queries.

  • Used Google Search Console to monitor performance of optimised content and adjust strategy based on impressions, click-through rates, and ranking shifts.

  • Supported local SEO by producing regionally targeted content and optimising pages for location-based search terms.

  • Created FAQ and How-To content structures to target featured snippets and increase SERP real estate.

  • Monitored content performance using Google Analytics and Microsoft Clarity, identifying opportunities to increase engagement through layout and copy adjustments.

Local SEO

My Role

  • Created, managed and optimised Google Business Profiles, ensuring up-to-date, geo-targeted listings for improved map-pack visibility.

  • Develop regionally-targeted content and optimise location-specific landing pages.

  • Edit and enhance service and product pages on client websites, ensuring they are aligned with local search intent and include structured data.

  • Added images and videos onto  Google Business Profiles

  • Create and optimise location-specific landing pages to target geo-based search intent and drive regionally relevant traffic.

  • Edit and enhance service and product pages to align with local user queries and improve conversion potential.

  • Implement LocalBusiness schema markup and other structured data types (e.g., FAQ, Product, Review) to support rich results and improve local search rankings.

  • Monitor local keyword performance and adjust strategies to capture high-converting, intent-driven local traffic.

  • Worked with businesses operating from both physical locations and service areas, tailoring optimisation strategies to suit their specific business models. This included auditing and optimising Google Business Profiles, ensuring NAP consistency across directories, managing customer reviews, and producing locally targeted content to boost visibility in map-pack results. Experienced in aligning local SEO tactics with the unique needs of retail outlets, service-based businesses, and hybrid models to maximise reach and conversions.

Technical SEO

My Role

  • ​Lead comprehensive technical audits using Screaming Frog and SEMrush to diagnose crawlability errors, broken links, load speed issues, mobile usability, and misconfigured redirects.

  • Manage Google Search Console tasks including sitemap submissions, URL indexing, resolving crawl/indexing issues, mobile optimisation, and disavowing toxic backlinks to protect domain authority.

  • Optimise technical site elements including site structure, schema markup, internal linking, keyword-focused headers, and alt text to support both accessibility and SEO performance.

  • Create and implement structured data/schema markup (e.g., LocalBusiness, Product, FAQ, Article) to enhance search result appearance with rich snippets and support search engine understanding of page content.

  • Conduct regular SEO health checks focusing on Core Web Vitals, redirect logic, duplicate content, and mobile responsiveness using PageSpeed Insights, Pingdom, and GSC.

  • Maintain up-to-date knowledge of Google algorithm changes, including core updates and search engine developments, to adapt SEO strategies proactively and safeguard client rankings.

  • ​While specialising primarily in Google search optimisation, also experienced in applying best practices across other major search engines such as Bing and Yahoo, ensuring comprehensive visibility and performance for client websites.

  • ​Compressed and optimised images to reduce file size without compromising quality, improving page load speed, user experience, and overall SEO performance.

  • Committed to using only white-hat SEO techniques throughout all projects, ensuring sustainable, ethical, and long-term improvements in visibility and rankings.

Customer Services

My Role

  • Worked with international clients across different time zones, adapting communication styles and campaign strategies to align with diverse cultural and business expectations.

  • Gained experience working within an agency environment, supporting a wide range of businesses across industries including retail, technology, legal, education, and healthcare.

  • Developed an understanding of diverse business models, with direct experience in B2B marketing strategies, allowing for tailored SEO, content, and conversion plans suited to complex sales cycles.

  • Worked with international clients across different time zones, adapting communication styles and campaign strategies to align with diverse cultural and business expectations.

  • Communicated confidently with clients via email, video calls, and meetings, handling queries and providing campaign updates.

  • Organised and managed client communications—writing tailored, informative emails and scheduling regular health-check calls.

  • Completed regular SEO and website health checks, proactively identifying and addressing potential issues.

  • Monitored client accounts during colleagues’ absences, overseeing inboxes and ensuring no requests went unanswered.

  • Produced detailed monthly reports on performance, traffic improvements, and strategic recommendations.

  • Received over 40 positive Trustpilot reviews, reflecting excellent client satisfaction and professional expertise.

  • Dealing with Difficult Clients: Applied active-listening, data-driven reassurance, scope management, and escalation to resolve conflicts and maintain positive relationships.

  • Experienced working with small to mid-scale businesses, providing flexible, budget-conscious strategies that deliver measurable SEO and conversion improvements.

  • Managed a portfolio of over 70 clients at any given time, demonstrating strong time management, prioritisation, and organisational skills to ensure all projects were delivered on schedule and to a high standard.

  • Ensured client satisfaction by providing regular updates, addressing queries promptly, and tailoring strategies to meet individual goals and expectations.

Paid Advertisement 

My Role

  • Facebook Ads: Built and monitored Facebook Ads campaigns focused on brand awareness, lead generation, and conversions. Developed targeted ad sets, managed audience segmentation, created compelling ad creatives, and optimised campaigns based on performance data.Google Ads: Managed Google Search, Performance Max (P-Max), and

  • Google Shopping campaigns tailored to client goals and product offerings.Search Campaigns: Researched keywords, wrote compelling ad copy, structured ad groups effectively, and monitored CTR, CPC, and Quality Scores.

  • Performance Max: Implemented and optimised full-funnel campaigns using audience signals, asset groups, and conversion tracking to reach a wide range of touchpoints.

  • Google Shopping: Created product feeds, resolved Merchant Centre issues, and managed Shopping bids to maximise product visibility and ROI.

  • Continuously analysed ad performance metrics, adjusted bidding strategies, and provided regular reporting to clients.

Social Media

My Role

  • Proficient in creating engaging visual content using Canva and Adobe Photoshop to design social media graphics, promotional materials, and branded imagery.

  • Developed and managed a content strategy for Facebook, LinkedIn, X, and Instagram.

  • Created posting schedules, curated content ideas, conducted hashtag research, and wrote commercial marketing copy to drive engagement.

  • Advised clients on optimising social media profiles and posts for SEO impact—insuring keyword alignment, link opportunities, and improved visibility.

Competitor Analysis 

My Role

  • Conduct thorough competitor research to benchmark keyword rankings, backlink profiles, and content strategies, identifying opportunities to improve visibility and authority.

  • Analyse competitor landing pages and conversion funnels to uncover high-performing elements (CTAs, layout, messaging) and apply best practices to client websites.

  • Evaluate competitor use of schema markup, site structure, and page speed to inform technical SEO improvements.

  • Monitor competitor PPC campaigns, ad copy, and keyword targeting to refine bidding strategies and optimise client campaign performance.

  • Assess competitor social and content strategies, identifying engagement drivers and incorporating these insights into client campaigns.

  • Translate competitor insights into actionable recommendations, helping clients close gaps, outperform rivals, and increase conversions.

Technical & Administrative Proficiencies

My Role

  • SEO & Analytics: Google Analytics, Google

  • My Business, Google Search Console, Google Tag Manager, Screaming Frog, SEMrush, Moz, Yoast SEO, Data Highlighter, 

  • Keyword Research: Google Keyword Planner, Google Trends

  • UX & Behaviour Analytics: Microsoft Clarity, HotJar,

  • CRM & Lead Gen: GreenRope, ZoomInfo, Lusha

  • Social & Content Tools: Hootsuite, Canva, ChatGPT  various scheduling and hashtag research platforms, Facebook Business Suite, Facebook Ads Manager

Compliance & Online Safety

My Role

  • Knowledge of the Online Safety Bill, GDPR compliance, privacy policies, and cookie policies, ensuring SEO and digital marketing practices align with regulatory standards and ethical requirements.

  • Experienced in supporting age-restricted websites, implementing appropriate content warnings, verification processes, and compliance checks to meet regulatory obligations.

  • Familiar with ICO (Information Commissioner's Office) guidance, ensuring data handling, tracking, and consent practices align with professional standards and legal requirements.

  • Knowledge of fair use principles for images, including licensing considerations, attribution requirements, and copyright compliance.

  • Experienced in creating AI-generated photos for content and marketing purposes, ensuring originality and alignment with brand identity.

AI

My Role

  • Skilled in generating professional, brand-aligned images using AI platforms to support content marketing and social media strategies.

  • Experienced in creating AI-generated written content that is natural, engaging, and consistent with the target audience’s tone of voice.

  • Proficient in writing clear, strategic AI prompts and commands to achieve precise and high-quality outputs, both for text and visual content.

  • Actively keep up to date with AI technologies, tools, and industry news to ensure approaches remain innovative and competitive.

bottom of page